Thinking space

Here are some of the approaches I use to help organisations maintain relevance and growth in the face of disruption.

Fixonomy

Fixonomy is a collaborative framework I developed for solving problems that start small but grow to huge proportions, and that need to be tackled on multiple levels simultaneously; from personal to local, regional, national and ultimately global, e.g. lifestyle-related illness, ecological damage, social injustice. Fixonomy can be used to design a programme of work or to assess the viability, feasibility and likelihood of success of existing programmes, exposing potential gaps, their implications with proposed remedial actions. See more here. 

Sugar Fix

Sugar Fix is an application of the Fixonomy framework, as applied to the theoretical question “How do we end the accelerating type 2 diabetes pandemic?”. Sugar Fix  provides a practical understanding of how to apply Fixonomy, along with tools and templates for you to experiment with. The Sugar Fix exposition can be found here.

CNS

CNS (Customer Needs Solutions) is a customer-focused framework developed by Stephen Hewett, it has three parts:

1. Discover:  discovery of customer/client needs through and array of research techniques and the codification of said needs
2. Act: consultative development and delivery of solutions in Strategy, Operations, Products & Service
3. Learn: organisational training around the CNS framework and sector-specific customer needs.

I head-up digital transformation, tech and marketing for CNS, regularly using this framework to deliver successful programmes in B2B and B2C. For more info, see here.

OPS (Other People’s Stuff)

I am a great admirer of everything from Stratagyzer and regularly use their approaches in my work, for example the canvasses for workshopping value propositions, innovative business models etc.

Change management is central to any digital transformation program, and there are several popular frameworks, my favorite being the ProSci ADKAR framework, because of it’s practical simplicity, adaptability and laser focus on tangible, measurable outcomes – see this blog.

I developed a mash-up of Prochaska’s Stages of Change with the Mckinsey Customer Decision Journey, enabling patient behaviours to be mapped to omni-channel journeys, leveraging the sophistication of Martech for personalised, data-driven engagement – here’s a blog I wrote with more detail.

I have a voracious appetite for ideas and reading – at some point I’ll create a reading list but for now, here’s a bunch of some of the thinking and thinkers that have shaped my approach to digital transformation.